The Johan Cruyff Institute is an educational institution, founded by Johan Cruyff, aimed at educating athletes, sport and business professionals in the field of sport management.
According to Cruyff: "My vision on sport management is quite simple. I think people with a passion for sport are the best to lead sport organizations". The Johan Cruyff Institute knows that a passion for sport also drives education and development. Their students, from elite athletes to sport and business professionals, have one common goal: to become the next generation of leaders in sport management.
The way the Johan Cruyff Institute brings this vision into action is based on common sense, pragmatism, intuition and optimism. Challenges are best faced together, in a team spirit, aiming to be knowledgeable and inspiring others for the benefit of all.
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History
The academic institution was founded in 1999 with a program for 35 athletes as part of the Johan Cruyff Academy of Amsterdam and has since then become a global network. In 2002, the Johan Cruyff Institute Barcelona was opened and established as the international headquarters, and the expansion proceeded to Mexico (2003), Amsterdam (2006), Stockholm (2011) and Peru (2013).
Its international presence now represents 5 Johan Cruyff Institutes (postgraduate and executive education), 3 Johan Cruyff Academies (graduate education) and 5 Johan Cruyff Colleges (vocational training).
More than 7.000 students all over the world have experienced its online, onsite and on campus learning programs in Sport Management, Sponsorship, Coaching and Football Business. They are the next generation of leaders ready to manage sport organizations all over the globe.
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Sports Education
The Johan Cruyff Institute learning programs have been designed by sport industry professionals enriched by personal experiences from faculty and students. Its academic programs are distinctive and tailor made for the specific needs of athletes and sports professionals. The powerful learning experience students go through, is boosted by its learning model which is:
- 100% Sports-oriented
- Student-centerd
- Based on the principle of 'Learning by doing'
- Flexible, diverse and using the latest technologies
- Motivational, communicative and participative
- Adapted to each individual's workload and availability
Sport Management
The sport industry has had a growing impact on the global economy over the last 20 years with investment in public infrastructure, mobilizing resources and creating new professions and jobs. Today it is one of the professional sectors with the most economic momentum, creating opportunities for many people who aspire to a future in the world of sports. Sports Management is a field of education concerning the business aspects of sports.
Sport Marketing
In markets that are becoming increasingly more competitive, sport marketing and sponsorship have become high impact areas for business success. Consequently, there is a growing demand for trained specialists in the whole sports marketing cycle, both in sports companies as well as in sports foundations, associations, federations and organizations.
Football Business
Football is undoubtedly the most powerful and most popular sport in the world, linking communities, stirring emotions and breaking down cultural barriers. Football has also become one of the most profitable industries, with a significant economic impact in infrastructure development, sponsorships, TV rights and transfers of players.
Coaching
Coaching is more than the use of tactical and technical knowledge as per Johan Cruyff's vision. Coaching is about managing oneself, the players & staff, the team and the environment. Each participant's personal background is the base for their further development and better understanding of themselves as a coach and/or manager.
Academics
Academic Portfolio
- Master in Sport Management
- Master in Sport Marketing & Sponsorship
- Master in Coaching
- Postgraduate Diploma in Sport Management
- Postgraduate Diploma in Sport Marketing
- Postgraduate Diploma in Sponsorship
- Postgraduate Diploma in Football Business
- Course in Football Business Fundamentals
- Course in Sport Management Fundamentals
- Course in Strategic Management of Sport Organizations
- Course in Financial Management of Sport Organizations
- Course in Innovation and Leadership in Sport Organizations
- Course in Sport Facility Management
- Course in Sport Event Management
Johan Cruyff Institutes
- Johan Cruyff Institute Barcelona
- Johan Cruyff Institute Amsterdam
- Johan Cruyff Institute Mexico
- Johan Cruyff Institute Peru
- Johan Cruyff Institute Stockholm
Johan Cruyff Academies
- Johan Cruyff Academy Amsterdam
- Johan Cruyff Academy Groningen
- Johan Cruyff Academy Tilburg
Johan Cruyff Colleges
- Johan Cruyff College Amsterdam
- Johan Cruyff College Enschede
- Johan Cruyff College Groningen
- Johan Cruyff College Nijmegen
- Johan Cruyff College Roosendaal
Rankings
The Johan Cruyff Institute features among the top 25 in the annual ranking of the best educational programs in Sports Management worldwide from over 500 selected proposals, and was ranked 2nd in the online mode, 14th in the on-campus mode and 5th best in Europe (source: SportBusiness International Magazine, June 2015).
Notable alumni
- Edwin van der Sar, Marketing Director at AFC Ajax
- Craig Foster, Chief Football Analyst/Presenter at SBS
- Esther Vergeer, Wheelchair Tennis Player
- Memo Ochoa, Professional Football Player
- Edith Bosch, Performance Coach, Peak4
- Jan Bos, 5 time Olympic athlete, first Dutch World Champion sprint speed skating
- Richard Schuil, Owner, Schuil&Schouw topsportbegeleiding
- Gretar Steinsson, Technical director at Fleetwood Town FC
- Jordi Villacampa, President, Club Joventut Badalona
- Sergio Lozano, Professional Futsal player at FC Barcelona.
- Marlou van Rhijn, Paralympic sprinter
- Toni Elías, Professional motorcycle racer.
Source of the article : Wikipedia
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